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Michelob ULTRA Super Bowl ‘26
“The Instructor” ft. Kurt Russell
Winning an Ultra is worth training for. Kurt Russell becomes a sage-like ski instructor, employing dubious methods to transform Greg into a winner on the slopes. This spot was created for a unique moment in sports: a crossover between the Milano Winter Games and Super Bowl LX.
FILM
PRESS
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Role: Writer
Sr. Art Director
Creative Director
Creative Director
Production Company
Director
Andrew Congleton
Nik Reed
Will Binder
RESET
Joseph Kosinski
Nik Reed
Will Binder
RESET
Joseph Kosinski